Does a web designer need to be local?

Does a web designer need to be local?

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Thanks to the world becoming a global village, searching for something or someone (in this case, a web designer) is only a few clicks away. Perform a Google search, and instantly, you would have a sea of results to pick from. Sounds simple, isn’t it?

But which one should you pick? Is it better to go with a local web designer that appears in the organic Search or would you be better off with a far-off or a foreign developer that only popped up because of a paid advertisement?
According to experts, the best option is to go for a local expert. But why? Allow us to explain why a local web designer would be the right choice for your company.

Benefits Gained By Hiring A Local Web Designer

In-person meetings

Although virtual meetings are a good way to exchange ideas and communicate the project with your web developer, many business owners prefer to meet web designers in a face-to-face meeting. It allows for more conclusive and richer communication.

Now, of course, if the web developer is local, it is easier to schedule a meeting with them. You can get to know the designer, see the design work in person, and can bring all the ideas to the actual table during the entire process. This can be difficult if you choose to partner with someone that lives across the globe.

Having knowledge of the local market

A business must be able to reflect the local taste on their website irrespective of what the business is trying to sell as your local market is your immediate target. So, collaborating with a local web designer can give your business an edge.

Let’s say your company is based in March, Cambridgeshire. Now, a local designer would know the market trends in the area and your competitors and would have a more accurate idea about the customer base your business would be dealing with. Being aware of the market environment and its people will allow a more fruitful result and may bring ideas that are truly ‘out of the box for your business.

Improve networking of your business

A local web designer would have a reputation in your local business vicinity as they have worked for a lot of businesses.

This allows you to help each other’s business through networking opportunities and even build local business relationships. For example, a developer can recommend your business to some of their other clients, while you can recommend the web designer to other businesses.

Testimonials can be easily verified

Any web designer can show off a lot of positive reviews and testimonials, but are they true? There’s only one way to find out.

If the designer is local, so would be most of his customers. You can directly contact your developer’s previous clients and can get honest, unbiased feedback. Getting such reviews becomes impossible if the web designer is from another side of the country or a different continent altogether.

A local designer is cost-effective

A foreign web designer can be expensive, especially for businesses in developing countries, as they would charge in their currency. This would turn out to be expensive in the long

Not to forget, local web designers, especially beginners, are better positioned to provide incentives and offers which may not always be available with out-of-state designers.

Of course, there are other things to consider when hiring a web designer. However, choosing a local expert comes with many options that you cannot enjoy with a foreign designer, and we are sure our post has made the reasons clear for you.

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Colin (MrMorph) is creative director at Tmorph Digital Design. I have been working as a designer for over three decades and have amassed a great deal of experience in digital marketing and design. I'm passionate about web design, and I'm always looking for new ways to do things and solving problems that might not exist yet, I am a bit of a forward thinker. If I'm not in front of a computer, I'm probably behind my camera, on my bike or enjoying some music with my family.
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