Email marketing tips for successful campaigns

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Email marketing tips for successful campaigns

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As of 2021, there are around 4.14 billion email users on the internet and the number is expected to grow further over the years. Seeing this, it’s no surprise that email marketing is a goldmine, not explored by many, and if done the right way, it can be extremely rewarding. Want to know how to get the best of your email marketing campaigns? Read the five tips below:

The main reason we fail to achieve our goals is that we don't have a big enough "why". - Troy Dean

Target the Right Audience:

Email marketing campaigns don’t work most of the time because senders treat every single email recipient as the same. Someone who likes coffee won’t be responsive if you send them a blanket email featuring green tea. Although those who like coffee will be happy, the remaining ones will feel alienated.

Therefore, before hitting that send button, learn about your audience from their geographical location to buying habits. Segment the audience according to the data and send emails accordingly.

Send Personalised Emails:

Did you know, Personalised emails have 6x higher transaction rates? Calling your customers by their names and sending emails from the same address every single time results in a personal experience.

The closer you get to your customers, the easier it will be for you to gain their trust and the better chance your emails will have of getting opened and read.

Focus on Subject Line:

Stemming from the last point, adding the name of the recipient in the subject line and personalising the email as per their needs can boost the open rates by 18.8% and click rate by 2.1%

That’s a significant increase, and if you manage to do it successfully, you can get incredible results. However, trial and testing will have to be done with different subject lines and emails before you can achieve the best possible results.

Keep it Super Simple:

The email layout doesn’t have to be too flashy with big fonts and other graphics that make it pop up on the recipient’s face. This can be a turn-off for many, sending the newsletter right into the trash folder.

So instead, keep everything super simple, professional, and easy to go through, allowing the reader to skim past the email in a minute.

Write a Compelling Copy:

When writing an email copy, research is the most integral part. You need to learn about your target audience’s problems and then talk about how your product or service can solve them. The best way to do the research is to go through the forums where your target audience hangs out by simply searching for it on Google.

See what problems people are having related to your email topic and add the most repeated ones in your copy. For instance, writing for weight loss capsules can have issues in the target audience like back pain, body shaming, low confidence, etc.

Use the problems to gain attention and make the copy relatable. And add Call to Action (CTA) at the end to tell customers what to do; they expect you to tell them what action they should take.

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Colin (MrMorph) is creative director at Tmorph Digital Design. I have been working as a designer for over three decades and have amassed a great deal of experience in digital marketing and design. I'm passionate about web design, and I'm always looking for new ways to do things and solving problems that might not exist yet, I am a bit of a forward thinker. If I'm not in front of a computer, I'm probably behind my camera, on my bike or enjoying some music with my family.
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