If you are looking for ways to promote your business online, you have probably come across pay-per-click and Google ads; some of the most widely used digital marketing techniques employed today by businesses worldwide. They fall under the umbrella of “paid advertising”,; one of the most competitive forms of marketing you will find.
PPC, also commonly known as pay-per-click advertising, is a form of marketing done via Search Engines. Have you ever noticed the advertisements at the top and right of search results? Those are PPC ads that Google runs for businesses. This form of paid advertising is super cost-effective as you will only be paying for the ads that get clicks (hence the name).
Google ads are a great way to get high converting leads for your website, and you can boost your sales revenue by a large margin with a solid Google ads campaign. The real question is: how long does it take to see results with Google ads?
How Long Does It Take To See Results With Google Ads?
A paid advertising campaign would be expected to give fast results but bear in mind that the digital marketing landscape is more competitive than ever. On average, pay-per-click is expected to take about three months before you see significant results. This may seem like a long time, but a carefully curated and tested campaign will bring you results that are well worth the wait.
Why Does It Take So Long?
First of all, the PPC campaign will utilise the initial months in simply gathering data for your ad campaign. This is because mostly there is no prior data or performance history to guide the ads. Gathering data on the type of leads that will convert and generate sales can take time, particularly if you have a smaller target audience.
The first week or so alone will have Google analysing your business, examining your target audience, and gathering information to assist in your business ads growth. You may see Google mark your ad status as “learning” during this time. (Note that every time you make changes to your campaign, Google will start over at the learning phase). You don’t want to make any changes until one learning phase is complete and your ad status is now “eligible”.
After that, you can make adjustments to your keywords, negative keywords, target audience, ad copy, etc. The more data your ads campaign generates, the more you can improve your ad and see results.
How to Improve Google Ads Performance?
Now that you know why your PPC ads take a while to show results, here are some ways you can improve your pay-per-click ad results:
1. Collect data early on to optimise your ad campaign properly.
2. Choose effective keywords for your ad copy. Find and use the keywords your target audience would be searching up.
3. Clear out negative keywords so you can filter out the individuals who are very unlikely to buy from your business.
4. Make sure you track conversions the right way to see where a data point originated from.
5. Run A/B tests to see which of your ad variations are proven to get higher clicks.