Website and branding project, the brief was simple, create a sophisticated logo and brand that matched the service offered by Jambaree mobile bars. The focus would be on SEO for the website as Jambaree were a new company at the time (2008) and the client required access to a CMS to add and edit content.
Our initial research into the competition at the time showed that very few mobile bar companies had a reasonable online presence or focused branding so we took the following steps.
- New branding with two formats, with and without glasses
- A standard website (responsive websites came later)
- Rinse and repeat, the same consistent branding and strong message on printed materials and vehicle livery.
- Focused and concerted SEO campaign.
Jambaree were set to take their new business forward, even though the site has had no work on it in 8 years they still hold a page 1 rank for local counties. It may not surprise you that they also held a national page 1 rank for many years and this helped Jambaree establish and grow their business.