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Mobile or desktop is a big question for businesses these days. The number of smartphone users is on the rise; many of them can compete with the past desktops and some current laptops with their impressive processing power. Today, most websites and apps on the internet are easy-to-use, sleek, and more competitive; they also require minimal effort and investment, and thus it comes as no surprise that the smartphone market is rising exponentially.
Internet usage devices serve as a guideline for businesses to plan their marketing strategies for various campaigns by understanding how people search, shop, or interact socially, which helps them know exactly how to target their audiences.
Today, we will dive deeper into the world of tech and explore the many reasons behind the rise in mobile traffic compared to desktops nowadays.
Which Has The Higher Usage: Mobile Or Desktop?
Recent research shows that mobile has a market share above 55%, whereas desktop has only captured 42%. The remaining 3% are tablet users (which somehow does serve the same purpose as mobiles due to their operating system).
These statistics are highly influenced by the convenience provided by mobiles. They are lightweight and easier to carry and thus are accessible from anywhere. Additionally, there are multiple factors that determine why internet traffic is increasingly being driven through mobile devices. Let’s take a look at a few of them.
Although laptops and PCs have become convenient over the years due to advanced technology, they still cannot beat the accessibility feature of mobile devices.
With mobile devices, you can simply take out your phone and search for anything you want, anytime, anywhere. According to Google, it handles 99,000 million searches per minute on average around the world. This equates to 8.5 billion per day. And when we look at the number of Google searches based on device, we can see that mobile devices account for 63% of Google’s organic search traffic.
Moreover, why and what people search highly depicts their choice of devices. People mostly search for local-related stuff through mobile phones, whereas on the desktop, typically, general searches are done.
The e-commerce purchasing pattern also contributes to the internet usage of the devices.
In fact, it is now statistically much more likely that eCommerce customers will interact with a website via a smartphone or tablet instead of a desktop computer. In addition, statistics tell us that approximately 79% of smartphone users have made an online purchase using their mobile device in the last 6 months.
However, since most eCommerce websites aren’t mobile-friendly, the desktop conversion rate is comparatively higher, i.e. 4.81%, whereas mobile devices have a 2.25 chance of a conversion.
Social media is now used by 4.62 billion people worldwide, with 424 million new users joining in the last year, meaning more than half of the world’s population now uses social media (58.4%).
It has become an integral part of our lives as people are spending an average of 4.8 hours a day on their mobile phones. And, since every app is available on smartphones, 99% of people access websites or apps through a mobile device, with only 1.32% accessing platforms exclusively through a computer.
The determining factor is not only limited to the elements we have discussed; mobile is more in use for streaming, killing free time and media use. Seeing the statistics, we can easily deduce who the future belongs to. So, now that you know what is coming, we hope you can make a better decision.
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