Modernise the Design: Create a clean, contemporary look that reflects the professionalism and high standards of Carousel Recruitment.
Improve User Experience: Ensure the site is intuitive, easy to navigate, and mobile-friendly.
Enhance Functionality: Integrate advanced search features, job listing management, and candidate submission forms.
Increase Engagement: Use design and content strategies to keep visitors on the site longer and encourage interaction.
Boost SEO: Optimise the site to improve search engine rankings and drive more organic traffic.

1. Discovery and Research
Competitive Analysis: Analysed websites of competitors and industry leaders to identify best practices and opportunities for differentiation.
User Personas: Developed user personas to guide design decisions and ensure the website meets the needs of all potential users.

2. Planning
Site Architecture: Created a clear and logical site map that improves navigation and user flow.
Wireframes: Designed wireframes for key pages to outline the structure and layout without the distraction of design elements.
Content Strategy: Planned content updates and new additions, focusing on clear, concise, and compelling messaging.

3. Design
Mood Boards: Developed mood boards to explore visual styles and align with the client’s brand identity.
UI/UX Design: Created high-fidelity mockups for desktop and mobile, incorporating the feedback from wireframes and mood boards.
Brand Integration: Ensured the design reflects Carousel Recruitment’s brand colours, typography, and overall aesthetic.

4. Development
Front-End Development: Utilised HTML5, CSS3, and JavaScript to develop a responsive and interactive front-end.
Back-End Development: Implemented a robust content management system (CMS) to allow easy updates and management of job listings and other content. Using WordPress and Custom Post Types
Testing: Conducted comprehensive testing on various devices and browsers to ensure compatibility and performance.

5. Launch and Optimisation
SEO Optimisation: Implemented best practices for on-page SEO, including meta tags, alt text, and keyword optimisation.
Analytics Setup: Integrated Google Analytics and other tracking tools to monitor user behaviour and site performance.
Training and Support: Provided training sessions for the client’s team on how to use the CMS and manage content updates.

Results
Enhanced Aesthetics: The new website features a modern, clean design that effectively represents Carousel Recruitment’s brand.

Improved User Experience: With a streamlined navigation structure and mobile optimisation, users can easily find information and interact with the site.

Better Functionality: Advanced search features and improved job listing management make it easier for candidates to find and apply for jobs.

Conclusion
The website redesign for Carousel Consultancy Ltd successfully met all the outlined objectives, providing a refreshed and functional digital presence that aligns with their brand and enhances user experience. The new site not only looks great but also performs well, positioning Carousel Recruitment Ltd as a leader in the competitive London recruitment market.