1. Discovery and Research
Competitive Analysis: Analysed websites of competitors and industry leaders to identify best practices and opportunities for differentiation.
User Personas: Developed user personas to guide design decisions and ensure the website meets the needs of all potential users.
2. Planning
Site Architecture: Created a clear and logical site map that improves navigation and user flow.
Wireframes: Designed wireframes for key pages to outline the structure and layout without the distraction of design elements.
Content Strategy: Planned content updates and new additions, focusing on clear, concise, and compelling messaging.
3. Design
Mood Boards: Developed mood boards to explore visual styles and align with the client’s brand identity.
UI/UX Design: Created high-fidelity mockups for desktop and mobile, incorporating the feedback from wireframes and mood boards.
Brand Integration: Ensured the design reflects Carousel Recruitment’s brand colours, typography, and overall aesthetic.
4. Development
Front-End Development: Utilised HTML5, CSS3, and JavaScript to develop a responsive and interactive front-end.
Back-End Development: Implemented a robust content management system (CMS) to allow easy updates and management of job listings and other content. Using WordPress and Custom Post Types
Testing: Conducted comprehensive testing on various devices and browsers to ensure compatibility and performance.
5. Launch and Optimisation
SEO Optimisation: Implemented best practices for on-page SEO, including meta tags, alt text, and keyword optimisation.
Analytics Setup: Integrated Google Analytics and other tracking tools to monitor user behaviour and site performance.
Training and Support: Provided training sessions for the client’s team on how to use the CMS and manage content updates.