The Peak of Africa and Below is a renowned ecotourism and adventure travel company specializing in unique experiences that explore the rich landscapes and cultural heritage of Africa. Founded in 2010 by a team of passionate conservationists and travel enthusiasts, the company has grown into a leader in sustainable tourism, focusing on Mount Kilimanjaro and the surrounding regions. This case study examines the company’s approach to eco-tourism, its impact on local communities, and its strategies for future growth.