Discovery – GEMS Cleaning Services approached us as they felt their branding was looking a little tired. They had already decided to stick with their original logotype but felt the additional image of a cleaner was now dated and needed a refresh.
To go along with the refresh GEMS also wanted a new look for their business cards, stationery and other marketing materials, an opportunity for us to enhance their branding with a new clean look that will even spread onto the vans eventually.
Design – Our first job for this project was to design the new cleaner character in illustrator, whilst working on the figure we thought it would be good to introduce a second character to give some variation and of course a Henry Hoover was also added. Once the illustrations were approved, we started work on the overall look of the printed material starting with the business cards and digital letterheads. The original business cards were untidy and difficult to read so we added some structure and a new font to tidy things up, you can see the end results in the gallery below.
Delivery – With the design work done the artwork was sent to the printers and within 2 days they were delivered to the client, high-quality, double-sided business cards printed on 450gsm board and matt laminated for a superior finish.
Overall GEMS Cleaning Services were delighted with their new look and their business cards are a massive improvement over the original ones. I guess the acid test with any project is if we get repeat business and I’m happy to say we have already designed and printed special labels and some custom Christmas cards for GEMS and are currently working on some A5 flyers and a new roller banner.