Quick tips to help you get more from your website

Tips and advice on getting more out of your website

Quick tips to help you get more from your website

Tips and advice on getting more out of your website
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Back in 2017, we wrote a short series of quick tips aimed at helping website owners get a little bit more from their websites. More visitors, more interest from search engines and more traffic are always good things to have for any business. Each of these tips is fairly easy to do and the more you do it the more it will become a habit and the more your business will benefit from it, so don’t waste any time, get started today.

When we were working on the new website these short tips didn’t seem to fit in so we’ve packaged them up as a stand-alone blog article. As a bonus, we’ve added a few new gems to the mix things so read on and enjoy.

"Remember, the more you put in the more you'll get out"

Let the tips commence:

  1. Image file names – when you’re naming your images for your website, Search Engines like Google, and your visitors prefer hyphens (-) in the file name to an underscore (_). So when you name your next image do-it like-this.jpg and not_like_this.jpg
  2. Blog post titles – To attract more traffic to your blog posts make sure your blog title is 6 – 13 words long and that it contains the keywords you are focusing on for the post.
  3. Local SEO – If you run a local business but your website can’t be found with local searches online are you missing a few tricks. Make sure your business is registered in business directories like Yell.com and check that you have an accurate business listing in Googles business pages as a starting point.
  4. Mobile Responsive – Is your website mobile responsive? With over half of web traffic coming from mobile phones and tablets you owe it to your visitors to have your website updated. If you don’t want to lose visitors then you need a website that looks great on any device.
  5. Slow websites – When was the last time you speed checked your website, chances are it has never been done and that may be affecting your web traffic, try it now visit Google page speed insights now.
  6. Social Media – Impacting on SEO, social media is one of the best channels to promote your brand and engage with your audience, so it benefits online digital strategies massively.
  7. Get an SSL certificate – SSL (secure socket layers) certificates are a must online today, visitors feel more confident about visiting a website that shows a padlock in the URL bar when they visit and they will be happier to share their details or purchase form you if it is there.
  8. Image Alt Tags – If you haven’t added an alt tag to your images you might want to start now, this not only helps with SEO but it also ensures that visually impaired visitors can use a screen reader to describe an image. A note of caution though, the content of the alt tag needs to make sense, don’t use it as a keyword stuffing exercise.
  9. Want more B2B web traffic – Try increasing the number of quality blogs you post each month, Hubspot suggests 11+ blog posts will get 3x more traffic.
  10. Share your blog posts on Social Media – If you’re taking the time to write and publish more blogs don’t forget to share them in social media. Otherwise, you’re missing the point. A shared blog post on any social media platform will draw people into your website and encourage them to look at your services.

And as a bonus a couple of quick tips on emails:

  1. Email Signatures – Using an image with all your contact details in your emails seems like a great idea but consider this. If the recipient of your email doesn’t use Html email all your contact details will be lost, so they won’t be able to just pick up the phone and call to place that urgent order.
  2. Email Signatures 2 – Avoid adding linked images to your email signatures, links can cause all sorts of problems with emails the most obvious being that your emails will end up in the junk. Keep it simple and always embed a correctly sized image in your email signature.
  3. Emails being bounced – You may be surprised but we hear this a lot from clients and the culprit is usually a dynamic IP (Internet Protocol) address from their ISP (Internet Service Provider).To keep this simple you need to do a few things to test for this:
    1. Visit https://www.whatsmyip.org and copy the numbers shown at the top of the page, you can’t miss them.
    2. Now visit https://whatismyipaddress.com/blacklist-check and paste your IP address into the box provided and click the “check my IP address” button.
    3. If any of the results come back with red crosses you have a blocked IP address and need to call your ISP.

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Colin (MrMorph) is creative director at Tmorph Digital Design. I have been working as a designer for over three decades and have amassed a great deal of experience in digital marketing and design. I'm passionate about web design, and I'm always looking for new ways to do things and solving problems that might not exist yet, I am a bit of a forward thinker. If I'm not in front of a computer, I'm probably behind my camera, on my bike or enjoying some music with my family.
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