This is a without a doubt a very difficult time for people and businesses everywhere. We know small business owners are struggling, and we really want to help. So we’ve gathered together some useful tips, things you may not have thought of to help your business through these difficult times.
Obviously, the first priority should be the health and well-being of yourself, your staff and your customers; nothing is more important than protecting your company and the jobs it provides.
Please bookmark this page for reference if you find it helpful we are here to help you keep going today and growing tomorrow.
"Is it time for your business to adapt to new customer behaviours"
Google My Business Description, update or change your information.
Google My Business descriptions are 750-character summaries of your business and its offerings. This description doesn’t have to remain static.
It is, in fact, an additional platform for you to speak directly to your current and prospective customers regarding the Coronavirus outbreak and how you are implementing changes to your daily business operations.
Your description can be amended to update all interested parties.
Here is a simple example:
Due to the COVID-19 (Coronavirus) pandemic, our opening hours are varying. Please call the branch for our current hours.
Completely switch off Business hours.
There are few situations more irritating to a customer than looking up a businesses hours of operation only to discover that the information is wrong.
Opening hours are often changing with COVID-19 regulations, maintaining accurate and up-to-date business hours may be challenging to achieve, especially if your business has multiple locations.
To avoid confusing consumers, you can disable your business hours in Google My Business.
Doing this will help you address any customer’s confusion and will stop them from turning up when you are not open for business.
Removing your business hours is great, but make sure you keep a phone number accessible and add that message asking customers to call for the latest opening hours.
Adapting your business to customers new behaviours
Customer behaviour is changing, so you may be wondering what your customers really need from a business like yours right now. Of course, the easiest way to find out is to ask them directly via your social media channels.
You might also be selling some of your products and services via online options. Start by thinking about the value you offer to your customers. Are there ways for you to provide that value in a different format or online channel?
Retailers with physical shops are turning to the internet to sell their products online
Many restaurants now offer online ordering services for pickup and delivery
Virtual training sessions for clients have become an excellent option for personal trainers
An artist might offer online classes streamed from services like YouTube
Understand your customers and identify what they need!
Have your customer’s previous needs disappeared? Have new needs emerged as circumstances change during lockdowns and re-openings? Whatever the case, it is very clear that businesses that reacted quickly have managed to adapt to the changes. These businesses will have significantly better odds of riding out this crisis.
So, what can a small business owner do to adapt to these changing situations?
You can start by analysing how your existing or potential customers’ needs, behaviour, and preferences have been changed due to the COVID-19 situation. Make sure you talk to your target customers so you can fully understand:
Have your customers needs changed? (does your product or services address those changes)
Why have your customers needs changed? (Find out why their needs have changed, try and think of 5 reasons ‘why’.)
How have their needs changed? (Again think of 5 reasons why their needs have changed to help you understand).
If there has been a change, do you think your customers think parts of, or their entire need, have changed permanently?
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Colin (MrMorph) is creative director at Tmorph Digital Design. I have been working as a designer for over three decades and have amassed a great deal of experience in digital marketing and design. I'm passionate about web design, and I'm always looking for new ways to do things and solving problems that might not exist yet, I am a bit of a forward thinker. If I'm not in front of a computer, I'm probably behind my camera, on my bike or enjoying some music with my family.