Despite their excellent reputation and strong local presence, Harradine Plumbing and Heating faced challenges in the digital space. Their previous website was outdated, difficult to navigate, and not mobile-friendly. This limited their ability to attract new customers and communicate effectively with existing ones. The company needed a new website that would:

• Improve user experience and accessibility.
• Enhance online visibility and SEO.
• Showcase their services and customer testimonials.
• Provide easy contact options for booking and inquiries.
• Integrate with social media and other online platforms.

Discovery and Planning
Conducted a comprehensive review of the old website.
Held meetings with the Harradine team to understand their goals, target audience, and key service offerings.
Developed a project plan outlining the design, content, and technical requirements.
Design and Development

Created a clean, responsive design that works seamlessly on all devices.
Designed intuitive navigation to help users find information quickly.
Implemented high-quality visuals, including images of completed projects and team members.
Developed service-specific pages with detailed descriptions and benefits.
Content Creation

Wrote engaging and SEO-optimised content to improve search engine rankings.
Added customer testimonials and case studies to build trust and credibility.
Created a blog section for industry news, tips, and company updates.
Technical Enhancements

Integrated an easy-to-use contact form and booking system.
Implemented Google Analytics for tracking website performance.
Ensured fast loading times and robust security features.

Launch and Post-Launch
Conducted thorough testing to ensure functionality and performance.

Launched the new website with a marketing campaign to drive traffic.
Provided training to the Harradine team on managing the website and updating content.

The launch of the new website brought significant positive changes for Harradine Plumbing and Heating:

Increased Traffic: Organic traffic increased by 45% within the first three months.

Enhanced User Experience: Average session duration improved by 30%, and the bounce rate decreased by 25%.
Higher Engagement: The contact form submissions and service inquiries saw a 50% increase.

Improved SEO: The website ranked higher for key search terms, leading to more visibility in local searches.

Positive Feedback: Customers appreciated the ease of navigation and the ability to book services online.

Conclusion
Harradine Plumbing and Heating’s new website successfully addressed the challenges of their previous digital presence. By focusing on user experience, SEO, and effective content management, the company not only attracted more customers but also reinforced their reputation as a reliable service provider. This case study highlights the importance of a strategic approach to web development and its impact on business growth.